This visual campaign highlights Atwater Village, CA, a neighborhood nestled between the Los Angeles River and Glendale. The project—comprising a poster, two banners, and an animated reel—captures Atwater’s unique blend of history and modern culture. Research revealed that Atwater Village was named after the original landowner’s wife’s maiden name, further deepening its historical roots. Additionally, its proximity to the adjacent Frogtown area, known for its connection to the river and vibrant creative scene, influenced the campaign’s design. To reflect this history and add a playful touch, the campaign features frogs as its mascot, symbolizing the area's deep connection to nature and its ever-evolving community spirit.